The Build-A-Bear Workshop online safety program is geared towards children and parents and has been developed in association with leading cyber safety expert Parry Aftab, executive director and founder of WiredSafety.org, the world's largest cyber safety group that aims to increase online safety awareness by providing families with resources and guidelines.

Build-A-Bear Workshop wants to be part of the solution to stop cyberbullying and to help ensure that its online virtual world, buildabearville.com, is as safe as it can be. The Build-A-Bear Workshop company-wide Stop Cyberbullying program is comprised of:

· Safety tips for kids (such as Stop, Block and Tell), as well as resources and recommendations for parents are provided online at Build-A-Bearville.

· WiredSafety Pledge -- Citizens of buildabearville.com can take the pledge and receive a virtual safety sash for their avatars.

· During October Build-A-Bearville is featuring a meter in Town Square that counts the number of “citizens” that click on the Safety Pledge. When the meter is full, all citizens of the virtual world receive a unique Stop, Block and Tell move for their avatars.

You can follow Build-A-Bear on Facebook and Twitter, also visit Stop Cyberbullying.